Keytree Managed Service in the Utility sector
The relationship between this utility customer and Keytree stretches back to when the utility company was created and needed a digital presence for the new brand. Keytree was tasked with providing the end-to-end strategy to support the creation of its website including the selection of the CMS, information architecture and content strategy. By working closely with all stakeholders, Keytree retaining recyclable content from its previous website, removing complicated pages in preparation for the rebranding process and creation of a new digital presence.
The new website, hosted by Keytree on the Azure Cloud platform, served the customer extremely well through a significant period of change. But as part of the continued working partnership, and to support the emerging needs of the business and the growth of information available, the customer invited Keytree to evaluate and implement new site architecture and content structure. The end goal for the site refresh was to enhance the overall customer experience and reduce the number of calls to its customer service centre, which was achieved by creating a new navigation solution to ensure customers could complete the vast majority of tasks online.