Keytree helps Jaguar Land Rover develop their Retailer Systems strategy
The Jaguar Land Rover (JLR) Customer First initiative is a global business strategy developed to ensure the continued success and recognition of the JLR brand. JLR analysed feedback from 250,000 customers in order to identify the five most important expectations that customers have. These were used to develop the Customer First Principles: transparent, personalised, make me feel special, easy to do business with and dependable.
In late 2016, JLR introduced the Customer First Principles – a platform for the continuous improvement in all aspects of behaviours of its workforce for today and tomorrow. JLR wants to put customers at the heart of everything they do.