Keytree digitally transforms HEINEKEN Human Resources
HEINEKEN is the number one brewer in Europe with operations in over 70 markets globally – employing more than 80,000 staff. For their Spanish operations, HEINEKEN relies on a pool of fixed-term and seasonal permanent staff to fill roles during peak business periods. HEINEKEN wanted to enhance and improve the level of communication with these workers by changing how each person is contacted when work becomes available.
HEINEKEN operates four factories across Spain located in Madrid, Seville, Valencia and Jaen – each with an HR department that manages all recruitment needs. To maintain production and meet product demand, HEINEKEN need to regularly organise short and long-term contracts for various roles across these factories but a new approach to this process was needed to replace current procedures.