Keytree & Essar to build a Digital Customer Experience – Essar Stanlow 2.0

Essar Oil UK own and operate the Stanlow Manufacturing Complex – the third largest refinery in the United Kingdom which provides 16% of the UK’s road transport fuel requirements. Following a major overhaul of the Manufacturing Complex, which has given Essar increased operational capabilities, the business is delivering Stanlow 2.0 – a programme that will digitally transform a previously static refinery.

A pivotal aspect of this transformation is the introduction of new digital channels for Essar customers to easily interact with the organisation and to ensure this strategy becomes a reality – Essar has joined with customer and user experience experts Keytree to deliver the new Essar Customer Portal.

“Keytree is a leading SAP partner with extensive C/4HANA knowledge. Their agile approach to delivery combined with user experience skills and knowledge of the Industry will help drive this important project to success.”

Raahil Burhaani – Chief Information Officer at Essar Oil UK

Keytree delivers the Essar Customer Portal

Essar selected SAP Gold Partner Keytree to deliver the Essar Customer Portal based on its experience in delivering portals and projects within the oil and gas industry alongside its breadth of knowledge and experience in mobile technology and user experience.

Essar’s current processes do not enable the use of digital channels so Essar decided the creation of a Customer Portal, based on SAP C/4HANA technology would provide the platform to meet evolving customer expectations and demands. The Business-to-Business Customer Portal will enable Essar and its customers to embrace the digital channel and remove less efficient processes in a move that will accommodate future growth. The digital transformation at Essar will guarantee all customers have a far superior user experience.

The Customer Portal will replace the need to make a phone call to place an order or raise a query, ensuring all business processes are fit for purpose while enhancing operations. The ultimate goal of the Essar Stanlow 2.0 programme is to digitise the way Essar operates.

By using Hybris Commerce Cloud, a SaaS product from SAP, the implementation of the portal will follow agile methodology and initially be released in a number of phases with the first deployment early in Q2 2019. In selecting Keytree, Raahil Burhaani Chief Information Officer at Essar Oil UK commented: “Keytree is a leading SAP partner with extensive C/4HANA knowledge. Their agile approach to delivery combined with user experience skills and knowledge of the Industry will help drive this important project to success.”