Keytree Managed Service supports Cadent Gas Limited
The relationship between Cadent Gas Limited and Keytree stretches back to when the utility company, which was born out of National Grid Gas Distribution, was created and needed a digital presence for the new brand. Keytree was tasked with providing the end-to-end strategy to support the creation of its website including the selection of the CMS, information architecture and content strategy. By working closely with all stakeholders, Keytree retaining recyclable content from the National Grid Gas Distribution website, removing complicated pages in preparation for the rebranding process and creation of a new digital presence.
The new website, hosted by Keytree on the Azure Cloud platform, served Cadent Gas Limited extremely well through a significant period of change but as part of the continued working partnership, and to support the emerging needs of the business and the growth of information available, Cadent Gas Limited invited Keytree to evaluate and implement new site architecture and content structure. The end goal for the site refresh was to enhance the overall customer experience and reduce the number of calls to its customer service centre, which was achieved by creating a new navigation solution to ensure customers could complete the vast majority of tasks online.