In late December, just before the Christmas holidays, Keytree COO James Woodhouse and CTO Mark Williment paid a visit to St James the Great Academy – a fantastic school in East Malling, Kent which Keytree proudly sponsors as part of The Greggs Foundation Breakfast Club Programme. On the day James and Mark spent time meeting the children, helping to serve breakfast and hand out prizes to those children who had received awards for good attendance and behaviour throughout the year.

Greggs’ Breakfast Club Programme provides a nutritious breakfast to underprivileged school children, with more than 32,000 served each day – over six million each year. Currently, there are more than 500 clubs in schools across the UK and Keytree is one of many organisations that support the charity, meaning many primary school children get the healthy start to the day they need and might not otherwise receive.

Keytree in the community

Representatives from Keytree visit sponsored schools – St James the Great Academy in Kent and Bramston Village Primary School located in Tyne and Wear – at least three times a year to see for themselves the benefits this programme provides to the children and schools.

The first breakfast club was established in 1999 as part of a Greggs Business in the Community event in response to growing concerns that children were attending school without having any breakfast. The initiative provides every school with fresh bread from their nearest Greggs shop, and a grant to support start-up and ongoing costs for milk, cereals and anything else required.

James has been heavily involved with the programme since Keytree signed up two years ago. He said: “It is unacceptable in this day and age for any child to have to go hungry. It is well known that a decent breakfast boosts health and concentration, improves behaviour and is absolutely key in helping children achieve the best results at school.”

He added: “The team at the Greggs Foundation, combined with dedicated school staff such as Mel Osmond at St James the Great Academy, have done a brilliant job cultivating this initiative and the benefits to kids across the country cannot be overstated.”

logo Greggs Foundation

Feedback from schools informed the Greggs Foundation that they like the flexibility of the model, allowing them to tailor their club to suit the needs of the children that attend. To learn more or sign up go to