NPS Surveys / Customer Feedback
NPS (Net Promoter Score) is a special type of Survey that is used to assess whether customers would recommend a Company or Organisation to their friends and family. Feedback can be requested directly after a customer interaction (Touch point NPS) or ad hoc as part of a Brand NPS study.
A Customer feedback form is similar to NPS. Although, it does not follow the NPS format, its purpose is the same; to assess how customers rate the service they have experienced and to provide a way to capture customer feedback for how the experience could be improved.