Research & Analysis – overview
Keytree see the Understanding Users phase of a project as the cornerstone of the process. It provides the critical insights that define what needs to be provided within a system for it to meet its business goals.
For discretionary systems where adoption or sales are important, understanding what users want and need provides the crucial input for developing a project scope that will deliver a service that will be both appealing and useful to the target audience. For systems that require a high level of usability, this phase helps to understand how users think and expect a system to work; an understanding of which is critical when designing usability systems.