Visual Design Direction

The Visual Design Direction is a definition of the common visual elements that will appear within an application or website. Typically a Brand Visual Identity does not include all of the styles that are required by a specific application, for example an application may display a visual menu or a style for a step-by-step process, elements that are unlikely to be included within the Brand Guidelines.

The Visual Design Direction builds upon an existing Brand Visual Identity and adds the additional styles that are required by the application.

What it provides

The Visual Design Direction provides layouts of the key screens in order to agree a design direction for the application. By seeing the new styles applied, key screens are integrated with existing Brand Guidelines, enabling stakeholders and Brand owners to either request changes to the Visual Design Direction or sign it off.

Having a signed off Visual Design Direction is a pre-requisite to creating a Style Guide that allows developers to start building the user interface screens.