Visual Design Direction
The Visual Design Direction is a definition of the common visual elements that will appear within an application or website. Typically a Brand Visual Identity does not include all of the styles that are required by a specific application, for example an application may display a visual menu or a style for a step-by-step process, elements that are unlikely to be included within the Brand Guidelines.
The Visual Design Direction builds upon an existing Brand Visual Identity and adds the additional styles that are required by the application.