Concept Development

Collaboration between project stakeholders and diverse users is the second key activity within the Design Thinking process after the team has completed the Understanding Users phase.

The goal of the Design Thinking Process is to develop solutions that match users’ wants and needs to what is technologically achievable and organisationally viable. The Concept Development phase involves bringing together those people within the organisation with business, technology and design backgrounds to work together visually to define what the solutions could be that meet all three objectives.

What it provides:

The purpose of Concept Development is to generate solution ideas and concepts that are visualised to form a critical user journey – developed individually or within workshops. However, it is the collaboration between different people who have diverse viewpoints and expertise that helps to develop and refine ideas so that the viability, feasibility and usability goals are all taken into account.