Customer Experience Vision
A Customer Experience Vision is a visual storyboard that communicates what the future experience will be for customers.
Typically created for key stakeholders within a organisation, it highlights how the end-to-end customer journey will improve as a result of implementing a proposed set of changes outlined within a Customer Experience Strategy or Customer Journey Map.
The Customer Experience Vision uses visual storytelling techniques that may include 2D or 3D animation, visual screen mockups or video.