Preparing you for better results today and in the future

Consumer trends, technology and the ever evolving challenges presented by Covid-19, are transforming the Consumer Packaged Goods (CPG) industry, but also creating opportunities for medium-sized brand owners to leapfrog the competition. Our experience working with CPG businesses has identified several common challenges:

  • Disparate and ineffective systems slow your ability both to identify threats and opportunities and to take necessary real-time action to maximise sales and profit.
  • Planning and forecasting need to balance fulfilment rates and getting products into the hands of consumers against inappropriate inventory levels and the risk of slow-moving stock.
  • Promotions planning and management need to maximise the overall profitability, both of existing brands and new products, not just increase sales volumes.
  • Integrate information from end consumers into your processes, and potentially open new and direct sales channels and experiences.
  • New products have to progress from the drawing board to the store shelf in record time, and allow for more customer personalisation and niche products. This makes it even more important to recognise the demand characteristics of your range, and in particular where a niche product starts to become mainstream.

What is Bridge for Consumer Packaged Goods

Bridge for Consumer Packaged Goods (CPG) is a cloud-based software solution, designed specifically for CPG businesses, to power the key business functions and deliver products to retailers and consumers with maximum efficiency and profitability. Our solution combines the best technology with Keytree industry expertise to provide a solution that:

  • Is pre-configured so it can be deployed rapidly
  • Is optimised for businesses selling consumer packaged goods
  • Is tried and tested and qualified by SAP
  • Reduces costs
  • Increases profitability

Key requirements and innovations embedded in our solution

Keytree has implemented solutions for a multitude of CPG organisations, and we have ensured Bridge for CPG provides an end-to-end solution to solve many major business challenges. However it can also be partially implemented for certain areas as part of a wider business transformation strategy:

  • Integrated business planning with the capability to record transactions and report financials consistently across multiple dimensions (brand, sub-brand, category, packaging type, etc.).
  • Intelligent Trade Promotions functionality, built by Keytree specifically for CPG customers, enabling the creation of Sales In and Sales Out promotions, which are fed into the planning process and creation of condition contracts to accrue for and make payments to retail partners.
  • The scope to build integrated plans that take account of promotions, retailer POS data and enable VMI processes where you plan distribution in your networks.

Bridge for CPG – package benefits

For your business

  • More accurate forecasting and profitability analysis by the customer and product dimension of your choice.
  • Lower stock levels, while maintaining order fulfilment and stock availability.
  • Better targeted promotions, with less admin support effort.
  • Cloud-based solution – no hardware, no upfront costs and flexible contract terms.

For your employees

  • Simpler and more integrated systems (no need to re-key data).
  • A modern and consistent user interface and ability to work on PC, tablet or mobile.
  • Reporting of exceptions in order to guide priorities.

For your customers

  • Continued availability of core products through traditional channels.
  • Extended ranges and innovative products made available to consumers through traditional and new channels.

Pricing & Implementation

Bridge for CPG is aimed at medium-sized organisations with 200-1000 employees. The core solution is available for an all inclusive subscription price per employee, per month depending on user numbers and the scope of functionality required. The core solution can be implemented in as little as three months or phased with individual modules delivered within six weeks.

To find out more about Bridge for CPG contact Neil Rogers, CPG Industry Director at